Press Release Copywriting

Press release copywriting services are often needed for a company who wants to control information that is disseminated about it. A press release allows a company to decide upon an announcement and allows it to be freely distributed. If your company wants press releases written, they can hire a professional. If you want to write your own, here are some helpful bits of advice that can assist you.

You want your release to grab attention as a newsworthy bit of information so that others will take it and help disseminate it. You want an attention grabbing headline that will make someone stop and want to read what you’ve written. Then, in the first paragraph or two, you want to tell who, what, where, when and why. You can elaborate on all these elements throughout the release but your first few articles must grab the attention of the reader by telling them what they need to know quickly.

Try not to oversell in the press release. People can see through hype very easily and potential customers want to be treated like they are intellectual. If they feel like you are condescending, this can be a turn off. Keep it brief as well. Don’t write a ten page press release. One or two pages will do, otherwise you will lose your audience.

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Do you have what it takes for successful press release copywriting? If you are a small business just starting out, you may decide to do this yourself. If you don’t get success with it, you probably want to think about hiring a professional. If you are trying to save on costs, consider the cost of professional advertising or copywriting an investment in your business. You will pay for the document once but you will be able to use it forever and tweak it to suit new purposes and even consider it as a template to help you expand on your copywriting skills.

It’s a great idea to develop a rapport with local journalists. If a journalist knows you, they will be more apt to take your press release and run with it. Developing relationships with the media is a wise business decision. You can find journalists online as well as locally to help you. You might be surprised at how receptive they are when you contact them.

Consider adding a blog to your company website as well. A blog can let prospective clients know what your company is up to and can be a place where you put your press release and add RSS feeds to it to allow for easy syndication. By doing this, you are sending out your press release with lights and whistles attached and in a short time, you might be surprised at your Google search on that press release. It could end up in many different places, bringing you new customers.

A press release or news release can do wonders for your business. When you decide whether to create it yourself or to hire a press release copywriting professional, be sure to take your time as the benefits of the release can be long lasting.